Celebird's Seven Laws of Quality Attributes

Information within a Google Merchant Center feed
is meant to describe each physical product item.

Describing an item within a data-feed (file) should be done
using valid, accurate, factual, clear, appropriate, and most
importantly, relevant, information without promotion.

Information about a product is described using attributes.

An attribute is a specific characteristic of an object --
in our case, the object is the product item for sale --
the item in your physical in stock inventory.

The attributes you select should be appropriate and proper
and should describe the characteristics of the physical item.

One technique is to imagine your customer has never seen your product --
you must describe your product over-the-phone to your potential customer,
without an image of the product.

Then, when your product is shipped and your customer opens the package,
there should be no surprises -- the item should look, feel, sound, smell,
or taste, exactly as you've described over the phone (or in your feed).

A feed's quality might be improved by applying
Celebird's Seven Laws of Attribute Quality to
your product being sold.

There are negative (-) attributes and negative values
that if used, may dilute a specific item's relevance --
in this context, negative means lower quality.

There are also positive (+) attributes and positive values
that if used, may enhance a specific item's relevance --
in this context, positive means higher quality.

Removing negative attributes or values,
and adding positive attributes and values
are key aspects of Celebird's Laws of Quality.

In the following example illustrating the Seven Laws --
first, try to intuit what your product is, based only
on the negative (low-quality) attributes and values;
then, try to intuit what your product is, based only
on the positive (high-quality) attributes and values.

Celebird's Seven Laws of Attribute Quality are:

1. attributes must be relevant.
        - <g:pattern>solid</g:pattern>
        + <g:size>10 x 3.5 x 0.5 inches</g:size>

2. attributes must be valid.
        - <g:shipping_weight>0pounds 7oz</g:shipping_weight>
        + <g:shipping_weight>7 oz</g:shipping_weight>

3. attributes must be accurate.
        - <g:shipping_weight>7 oz</g:shipping_weight>
        + <g:shipping_weight>7.25 oz</g:shipping_weight>

4. attributes must be factual.
        - <g:description>the best known nail pounder</g:description>
        + <g:description>Our claw hammer is made with a single-piece of forged, heat-treated, steel head and an aged cherry-wood handle. Weighing 7.5 ounces, the wooden handle is smooth to the touch and is just the right size for small nail or light pounding jobs around the house or yard.</g:description>

5. attributes must be clear.
        - <title>thing to hit nails<title>
        + <title>Claw hammer with aged cherry wood handle.<title>

6. attributes must be appropriate.
        - <g:color>please go to our website for details</g:color>
        + <g:color>brown/stainless steel</g:color>

7. attributes cannot promote.
        - <title>***BEAUTIFUL*** **HITS THINGS** Limited Stock!!! We are a great company in business for a long time and this is a great product. FREE SHIPPING!!!!!!</title>
        + <title>Claw hammer with cherry wood handle.</title>

In this example, your product is a hammer.